Share This Page

Latest Comments

Client Testimonials

“Paul tradujo nuestra carta al inglés, al alemán y al francés en dos ocasiones este año. Estamos muy contentos de su trabajo. Tuvimos problemas con la imprenta y Paul los resolvió por su propia cuenta.”
Manuel Arias, propietario, Bar Restaurante Almocábar, Ronda, septiembre de 2.009

Market research PDF
Tuesday, 02 November 2010 19:20

I took a phone call this afternoon from a market research company.  At first I thought they were trying to sell me something, but, no, they were just trying to find out how effective it was to use the Spanish World Cup winning football team to advertise certain products. Commissioned by the advertisers themselves, presumably.

First question was “Can you name any of the sponsors of the team?”  To my acute embarrassment I couldn’t think of any! And I’m supposed to be a football fan!  I saw every one of Spain's World Cup matches, for Pete’s sake!

After that the survey got quite interesting as I was asked for my opinions about the effectiveness of the national eleven to promote green energy, environmental awareness, CEPSA fuel and Chevrolet cars. (So those are their sponsors!!)

It was such fun I even agreed to be contacted again in the future for similar surveys!

©  Paul Whitelock


Tags: market research, Spanish World Cup winning football team, World Cup football, World Cup, sponsors, green energy, environmental awareness, CEPSA, Chevrolet,


Paul Whitelock

Paul is a Joint Honours graduate in Spanish and German, a qualified teacher (PGCE) and has a Member of the Institute of Linguists (MIL) qualification.

read more