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The Ryanair business model - a modern parable PDF
Wednesday, 07 December 2011 14:00

Spare a thought for Michael O'Leary, Chief Executive of Ryanair, who recently experienced at first hand his own business model...

Arriving in a hotel in Dublin, Mr O'Leary goes to the bar and asks for a pint of draught Guinness. The barman nods and says: "That will be one Euro please, Mr. O'Leary."

Somewhat taken aback, O'Leary replies: "That's very cheap", and hands over his money.

"Well, we try to stay ahead of the competition", says the barman. "And we are serving free pints every Wednesday evening from 6 until 8. We have the cheapest beer in Ireland."

"That is remarkable value," comments O'Leary.

"I see you don't seem to have a glass, so you'll probably need one of ours. That will be 3 euro please."

O'Leary scowls, but pays up. He tajes his drink and walks towards a seat. "Ah, you want to sit down?" says the barman. "That'll be an extra 2 euro. You could have pre-booked the seat, and it would have only cost you a Euro."

"Wait a minute, sir, I think you may to be too big for the seat, can I ask you to sit in this frame please?"

Michael attempts to sit down but the frame is too small and when he can't squeeze in he complains: "Nobody would fit in that little frame."

"I'm afraid if you can't fit in the frame you'll have to pay an extra surcharge of €4.00 for your seat, sir"

O'Leary swears to himself, but pays up.

"I see that you have brought your laptop with you," adds the barman. "And since that wasn't pre-booked either, that will be another 3 euro."

O'Leary is so annoyed that he walks back to the bar, slams his drink on the counter, and yells: "This is ridiculous, I want to speak to the manager."

"Ah, I see you want to use the counter," says the barman, "that will be 2 euro please."

O'Leary's face is red with rage by this time. "Do you know who I am?," he asks.

"Of course I do, Mr O'Leary."

"I've had enough, What sort of hotel is this? I come in for a quiet drink and you treat me like this. I insist on speaking to a manager!"

"Here is his email address, or if you wish, you can contact him between 9 and 9.10 every morning, Monday to Tuesday at this free phone number. Calls are free, until they are answered, then there is a talking charge of 10 cent per second."

"I will never use this bar again!"

"OK sir, but remember, we are the only hotel in Ireland selling pints for one Euro".

Courtesy of Paul Darwent, Bar Allioli, Jimera de Líbar (Málaga), Spain


See also:

Cheap flights - hilarious skit by Fascinating Aida

Tags: Michael O'Leary, Chief Executive of Ryanair, Ryanair, business model, Paul Darwent, Bar Allioli, Jimera de Líbar, Fascinating Aida, cheap flights, paul whitelock, This e-mail address is being protected from spambots. You need JavaScript enabled to view it ,


Paul Whitelock

Paul is a Joint Honours graduate in Spanish and German, a qualified teacher (PGCE) and has a Member of the Institute of Linguists (MIL) qualification.

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